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Targeting & publishing

Review, publish, update and pause a popup

Understand private drafts, checks and the version visitors actually see.

2 min read Reviewed Nov 10, 2026

01 Before you start

A draft is editable and private. Publishing creates the version eligible to appear on the selected website. Installing the website snippet is a separate task. Saving an edit to a draft does not silently replace the published campaign.

02 Follow these steps

  1. Finish design checks on every screen, then choose Continue to targeting.
  2. Set website, pages, devices, triggers, frequency and schedule. Save targeting and open Review.
  3. Navigate the Popup flow on desktop and mobile. Test empty required fields and a valid preview submission. Review any lead destinations separately.
  4. Choose Check changes when shown. Resolve the actual validation errors. Any later design or campaign change requires a fresh check.
  5. Select Publish campaign. Confirm the published status, then test on the installed website.

03 Updating or pausing

Save the revised design and targeting, check again, then publish the update. Use the campaign’s Pause action to stop new displays; closing a preview does not pause a campaign. If a campaign participates in a running A/B test, stop the test before changing its publication. Published revisions keep the design and settings that were reviewed together.

04 Check the result

Visit an eligible public page in a clean session, complete a clearly marked test and check Leads. The expected confirmation does not prove external delivery. See installation, missing popups and lead delivery.

05 What the current app looks like

Review the actual screens before publishing.
Review the actual screens before publishing.
Published status is separate from installation on the website.
Published status is separate from installation on the website.

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