Onvocado Roadmap

Concept

We notice a recurring need among clients who want website widgets for improved visitor engagement. Repeatedly coding these elements highlights a clear product opportunity—Onvocado.

MVP Ideation

We outline the essential features of our Minimum Viable Product (MVP), focusing on quick deployment and universal applicability.

Architecture Setup

We design the foundational development architecture to ensure scalability, flexibility, and maintainability.

Drag & Drop Editor

Through user testing, we identify the best approach for a no-code widget builder that balances ease of use and robust functionality.

Basic Widget Functionality

Widgets can open, close, overlay, animate, and be styled, providing a solid baseline for future enhancements.

Basic Elements

We introduce Input fields, Email fields, Text fields, Spacers, Images, and Buttons to cover the most common use cases.

Basic Elements Setup

• Content: Manages text and imagery.
• Styling: Offers controls for fonts, colors, spacing, and more.
• Settings: Provides element-specific options (e.g., input validation).

Widget Types

We select the most effective widget layouts—Single Column and Image-Column—to accommodate diverse design requirements.

Responsive Widgets

All widgets become mobile-friendly, and a responsive preview is added to the editor for easy layout checks.

Campaign Concept

We create a global wrapper, “campaign,” allowing users to group multiple widgets for cohesive marketing goals and unified analytics.

Campaign Triggers

We introduce triggers (time-based, scroll-based, exit-intent, etc.) to decide when and how each widget should appear.

Campaign Frequency

Marketers can set how often a widget appears for a visitor, preventing overexposure and ensuring a better user experience.

Basic Analytics

We launch initial analytics features to track impressions, engagement, and device types, giving users actionable insights.

Embed Code Preview

We refine the embed code for minimal load impact and add a checker to confirm proper installation.

Multi-Step Widgets

Users can create multi-step flows, guiding visitors through a sequence of screens or questions for higher engagement.

Initial Release

We open the platform to the wide public to gather real-world feedback and optimize performance.

A/B Testing

Users can compare two widget variations to see which one resonates more with their audience.

Fortune Wheel Widget

We introduce a gamified experience designed to boost visitor participation and conversion rates.

Detailed Analytics

Analytics now provide deeper insights, including breakdowns of A/B test performance.

Fortune Wheel Widget Updates

We refine visuals and usability based on beta feedback.

Webhook Integration

Automate marketing workflows by connecting Onvocado with popular apps and platforms.

Additional Elements

We add Rating, Checkbox, Voucher, Survey, and Social buttons to broaden the widget builder’s capabilities.

Enhanced Webhooks

Offers smoother data transfers and more customization when linking to external tools.

SendGrid Integration

Sync leads and automate email follow-ups directly through SendGrid.

AWeber Integration

Easily connect AWeber for real-time subscription management.

GetResponse Integration

Streamline campaigns by integrating Onvocado data with GetResponse’s marketing features.

Fortune Wheel Widget

Further customization options, such as design tweaks and reward configurations.

New Integrations

Adds support for Brevo, Omnisend, Mailjet, Moosend, SendFox, and Klaviyo for broader marketing reach.

WordPress Plugin

We introduce an official WordPress plugin for seamless widget installation and management within WP dashboards.

Onvocado Non-Invasive Algorithm

Refines how and when widgets appear, ensuring a balance between engagement and user comfort.

Support for Scheduling Campaigns

Marketers can specify exact date ranges for campaigns, perfect for limited-time promotions or seasonal offers.

WordPress Plugin Enhancements

Improves plugin stability and user interface, making it even easier to manage widgets on WordPress sites.

Multi-Domain Support

Users can now run campaigns across multiple domains under a single account.

Exit-Intent Trigger

We add a trigger that detects when a visitor is about to leave, delivering one last strategic message.

Fortune Wheel Improvements

Allows assigning different weights to rewards, so you can manage the odds of winning specific items.

Campaign Share Link

Generates a public preview link so stakeholders can test and review widgets before going live.

Widget Themes

Introduces theme packs and a global style editor, helping maintain consistent branding across all widgets.

Two-Column Widget Layout

Gives users a more flexible design structure to present information side by side.

Ribbon Trigger

Displays a small ribbon on the page that triggers a widget when clicked.

Click-Based Trigger

Launches a widget when visitors click a specific element on the page (e.g., a button or link).

Scroll-Based Trigger

Activates widgets when users scroll to a certain point on the page.

Sticky Bar Widget

Pins a bar to the top or bottom of the screen, offering a non-intrusive but constant call to action.

Countdown Timer Element

Drives urgency in campaigns by showing a ticking clock that counts down to a deadline.

Long Text Field Element

Ideal for surveys or feedback forms that require more comprehensive user input.

Widget Performance Optimization

Further reduces load times and resource usage, enhancing the overall user experience.

Advanced Targeting Filters
Add powerful targeting options like location, industry, and custom equals/starts-with/contains rules, enabling hyper-personalized campaigns.

Widget Template Expansion
Dozens of new pre-built templates and themes, including double-column layouts and sticky bars, for faster campaign setup.

Preview Enhancements
Desktop and mobile previews make it easy to see exactly how widgets look before launch.

Organization User Features
Introduce Org-level campaign, pixel, and subscription management, including user count sorting and per-Org lead filtering.

Improved Scheduling
Campaign scheduling now reliably activates at the right times, making time-sensitive launches more dependable.

Admin Experience
Updated dashboard with pagination, better filters, and improved analytics stability.

Search & Security Enhancements

• Token search for faster troubleshooting and administration.
• Show/Hide password toggle for improved security UX.

Branding & White-Label Foundations

• Branding moved under white-label configuration.
• Improved CNAME functionality for smoother custom domain setup.
• S3 upload flow and CORS improvements for asset management.

New Elements

• Floating image content item for more flexible widget design.

Release 2.6

Multi-Campaign Support
Run multiple pop-up campaigns on the same page without conflicts, giving marketers flexibility to layer different messages and offers.

Smart Frequency Control
Prevents visitor fatigue by limiting how often widgets appear, balancing engagement with user comfort.

Full White-Labeling
Organizations can now run Onvocado under their own brand, with logos, colors, and custom CNAME domains.

Multi-Domain Campaign Management
One account, multiple domains — manage brand families or client properties seamlessly.

Tiered Plans Expansion
Support for higher AppSumo and growth tiers (including Tier 6) to scale with larger organizations.

Infrastructure & Reliability
Ongoing backend optimizations (Pillow support, flake8 compliance, asset fixes) ensure a stable foundation for large-scale deployments.

AI-Based Widget Generation

Enables automatic widget configuration based on campaign goals, letting marketers describe objectives while Onvocado suggests layouts, elements, and triggers.