Choose when and how often your popup appears

Open the popup’s Targeting step. Use Add condition to add a supported rule and the rule’s edit button to change it. Apply the change, then save targeting and review. Check your website, pages and devices as well as the trigger. Writing a rule in AI chat does not configure it.

• Time delay: wait the configured seconds.
• Scroll: wait for the specified scroll percentage.
• Click: use a selector for an actual element on the installed site.
• Exit intent: test the desktop pointer behavior on desktop.
• Ribbon: give the visitor a tab they can click to open the popup.
• Immediate or manual: use the available immediate or explicit-open behavior.
• Automatic: the current runtime combines a delay chosen from 5, 15 or 30 seconds with desktop exit intent. It does not predict an individual visitor’s best conversion moment.

Multiple triggers are alternative opening opportunities: the first eligible trigger can open the popup. Page, audience, consent and schedule rules still need to match.

Edit Display limits to set the number of displays in a period and any cooldown. Check the selected units before saving. Review the schedule’s timezone, start/end dates and daily window. Previous dismissals or submissions and storage choices can affect repeat visits. Start with a clear test case rather than enabling every trigger.

Publish the reviewed update and visit an included page using the intended device. Perform the trigger in a clean session. See missing-popup troubleshooting if it stays hidden. Use location rules to understand the location signal.