Read popup reports and export results

Open Reports and choose a date range, website, popup and device. The same filters apply to breakdowns and CSV exports. Clicking a breakdown row filters the report. Dates use UTC and activity is grouped by the day the popup was shown; the comparison is the preceding period of the same length.

• Impressions: confirmed displays, not requests to open a popup.
• Conversions: distinct displays with a form submission, or the selected button-click goal.
• Conversion rate: conversions divided by impressions; no impressions means no rate.
• Submissions: completed forms, including additional steps.
• Clicks: distinct displays with a recorded button click; closing is tracked separately.

Compare a clearly marked live test with the corresponding lead record and reporting period. A multi-step submission count can differ from converted displays. Missing dimensions may appear as Not recorded while still contributing to totals. Reports do not currently measure unique visitors, orders or attributed revenue; a click or email signup is not proof of a purchase. Use Leads for contact answers and A/B tests for experiment-specific denominators.