Popups are an essential tool for boosting website engagement, driving email signups, and increasing conversions. But with so many free popup makers on the market, finding the best one can be overwhelming. In this post, we'll compare the top free popup tools, evaluating their features and use cases to help you choose the right fit for your website.
Related articles: Onvocado’s compact widget, Multi-step popup strategies
TL;DR: Best Free Popup Makers Compared (2025)
- Onvocado: Fast, no-code popup builder with advanced targeting, analytics, and seamless integrations. Great for performance-focused websites.
- Popupsmart: User-friendly editor with sleek templates and behavior-based triggers. Ideal for solopreneurs and small businesses.
- OptinMonster: Feature-rich tool with A/B testing and scroll or exit targeting. Perfect for serious lead generation efforts.
- BDOW (formerly Sumo): Basic but effective popup builder with social sharing and list growth tools. Includes branding on the free plan.
Takeaway: Each tool excels in different areas. Choose based on your goals, site type, and desired level of customization.
